Strategic Marketing Analysis, 2nd Edition
Type
Book
Authors
ISBN 10
0979003911
ISBN 13
9780979003912
Category
Unknown
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Publication Year
2007
Publisher
Pages
252
Tags
Description
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. It is written for a diverse audience. For business students, the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs. - from Amzon
Number of Copies
1