Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Type

Book

Authors

Al Ries

Jack Trout

ISBN 10

0071460829

ISBN 13

9780071460828

Tags

Training, Advertising, Marketing, Accounting

Description

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades―including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds―along with annotated reproductions of winning and losing ads. - from Amzon

Number of Copies