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Publisher: Wiley [ All ]

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  Title Copies
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders 
Edition: 2 
Year: 2009 
ISBN: 0470238275 
ISBN 13: 9780470238271 
 1 
Scenarios: The Art of Strategic Conversation 
Edition: 2 
Year: 2005 
ISBN: 0470023686 
ISBN 13: 9780470023686 
 1